HER CINCINNATI
Customizing for a new market.
CityBeat inherited Her from another market, and it didn’t reflect the audience of Cincinnati women it was aimed towards. I overhauled the magazine’s design, making it easier to read via clean layouts, adding a new icon system for wayfinding and channeling the magazine’s visual focus to striking photography paired with new calligraphic typography.
Illustration, branding, print design, events



















